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Inge Jacobs

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About 18 percent of the Belgian population is interested in using a MaaS app. Reasons for this are convenience, but also sustainability. In addition, people mainly want to use the app for tourist trips. “MaaS can bring about a modal shift”, according to David Schoenmaekers of the Mobility Directorate of the Federal Public Service Mobility and Transport.

He presented the first results of a survey under 3. on Tuesday Belgians was performed between 2 and 18 November. The government wants to use these results to make policy and help the MaaS sector further. They were asked, among other things, whether they already use a mobility app and why not? And what motives would they have for using a MaaS app and how this affects future mobility behaviour?

No mobility app? First of all, the current use of mobility apps was surveyed. Route planners for car and train are popular, as is the app for buying a train ticket online. Motivations for not using a mobility app are twofold. On the one hand, the respondents are already satisfied with the means of transport that they now often use and they already have sufficient information about their journey. 18 percent of the respondents who do not use a mobility app, say they have no need to compare different modalities with each other.

On the other hand, there were hurdles related to the smartphone. Not all respondents have internal work outside the home. There are also legal barriers. Nearly 18 percent dislike the lack of transparency in data protection. Schoenmaekers: “That is certainly something that policy can respond to.”

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What motives do travelers have for using a mobility app in which they can plan, book and pay for a trip? Are they trying to avoid traffic jams, are they appealed to by the flexibility or are they looking for a convenient alternative to the car? In order to gain insight into the target groups that have the most potential for MaaS, the Mobility Directorate of the Federal Public Service Mobility and Transport questioned residents about this.

The survey was conducted among a representative group of 3.000 Belgians. The results of this survey will be shared for the first time by David Schoenmaekers of the FPS Mobility and Transport during the MaaS Congress on 7 December in AMUZ Antwerp. “Since the traveler is central in MaaS, it is important to gain insight into their behavior and expectations with regard to MaaS. In this way we can formulate policy advice and support the development of the sector”, says Schoenmaekers.

The term MaaS or even Mobility as a Service is not yet known to everyone. The survey takes this into account and asks about the potential of an app that allows users to plan their route, track the vehicle and where they can easily pay or book a trip if needed. In this way, the federal government gains insight into the extent to which users are open to using this app.

Discover motives And as one of the speakers in the morning program, Schoenmaekers will share the information from this research for the first time. During the survey, questions were asked about the motives for travel of the respondents in this study, what motives they have for using mobility apps and their own assessment of future mobility behaviour. Finally, the 3.000 Belgians were challenged on the basis of statements to make statements about reasons not to use MaaS apps.

The results of this study therefore provide insight into current travel behavior and future opportunities for MaaS. It makes clear which target groups are most inclined to travel differently. Schoenmaekers: “The use of specific MaaS providers in the B2C market is currently very limited in Belgium, while such solutions are very welcome to achieve more sustainable mobility.” Insight into the motives for using or not using a MaaS app could therefore also provide insight into the buttons that should or should not be turned in order to stimulate this concept.

Program The traveler must be central to MaaS. Now that more and more apps are being introduced and providers are increasingly finding each other, it is important to get the concept across to the masses as well. How do you do that? How do you, as a government, encourage travelers to leave their car in front of the door more often or even get rid of it completely? Can you seduce the traveler with a technical solution or does this hinder the commuter who now easily gets into his car every day?

Including Steven Logghe (Movias), Philippe Crist (ITF) , Pieter Raymaekers (KU Leuven Government Institute), Mattijs Verhelst (TrainTramBus) and Marko Javornik (MaaS Alliance) will share their knowledge. It is possible to physically attend the conference. Then showing the Covid Safe Ticket and wearing a mouth mask is mandatory. In addition, you can also follow the conference via a live stream.

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