At the chic Noordeinde in The Hague, Sam Aydani (10) working hard to expand his hairdressing empire. Benoah Barbers, at number 51, is one of the four barbershops of this young entrepreneur and as it’s up to him, many more will follow. “I give all my employees their own branch.”
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Sam has been busy in the hairdressing business since childhood, but that was actually a surprising choice. “I come from a Persian family of doctors and dentists, so I also went to study, but was rejected for dentistry. When my uncle told me to go for my dreams, I listened to him and followed a private hairdressing course.
“I like to be active. The training at Imko College went so well and the hairdressing profession suited me so well that after 8 months I was already employed as a teacher at the same training.” Then the entrepreneur in Sam emerged. “I was taught a lot of discipline during my internship. I had saved €1.352 (for 3 months rent of a salon), bought a chair and a mirror at Ikea and became an entrepreneur in the hairdressing business.”
It has now been years ago. Sam previously set up and sold a successful hairdressing chain with 10 hair salons. Now he is working hard on his new chain: Benoah Barbers. “I started Benoah two and a half years ago. I want to distinguish myself with these barbershops. There is a certain target group, including ambassadors, who like to come here and that they come does not only have to do with the haircut. The service, a clean, beautiful shop and the rule ‘a deal is a deal’ are number one here.”
At Benoah Barbers there is room for both men and women and in addition they also do beauty treatments. “We have a large regular customer base, which is where our focus really lies, because the existing customers are a strong foundation for my own business. Due to the collaboration with Treatwell, our salons have a very good visibility and we are also easy to find for new customers.”
“I am always looking for new people for the barbershop. I like people who like to learn, because you never stop learning. Me neither. I am very happy to share my knowledge and guide the talents and pull them up. People who want to grow, without high opinion but with passion, that’s what I love. You don’t have to knock if you don’t know what you want, haha.
The intention is to eventually let everyone I hire run their own Benoah Barbers. Within 5 years I think I will definitely have 51 branches and eventually 120. At home and abroad. Many people say that’s ambitious, but 10 we succeeded. All I need is the right people.”