In the old building of Staalbankiers, no ladies and men in suits have been running around for some time, an oasis of tranquility has now been created in the monumental building by pop-up hairdresser Martina Keereweer. “Not a quick haircut for me, but a moment of rest”.

The 39 year-old hairdresser Martina started her own practice as a pop-up hairdresser last summer. Every three months she is at a different special location in The Hague. Until March, she can be found in the monumental bank building on the Lange Houtstraat. “You normally never come here, only if you have an appointment with me”.


The creative Martina moved thirteen years ago from Grave (North Brabant) to The Hague for a music theater education. During her studies she started working as a hairdresser, a profession that she has been doing for twenty years now. “Six years ago I started for myself. I rented a chair at the Haagsche Kopjes

, a creative hair salon that also hosts exhibitions. I already knew then that a regular hairdresser wouldn’t suit me”.

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Martina. Photo Iwan de Brabander

De music theater training was not for nothing. Because besides cutting, Martina dances and sings. She is a burlesque dancer and has performed at the Carnivale festival and she also sings French Chansons. “Now that is all on the back burner, because there is a lot of time in a pop-up hair salon. In addition, I not only give a haircut in the salon, but I also provide goddess head massages. During those massages I tell all kinds of things about the Greek goddesses. It is quite an experience where you can relax for a while.”

Pop-up relax

Also the haircuts from Martina are very relaxed. “I take time for my clients, usually between 39 minutes and an hour. I want to offer them the luxury of a normal hair salon and also peace of mind. So no gossip or multiple hair dryers blaring. The locations help with the zen moment. For example, this winter I sat in the monumental Barthkapel where a magical light shines through the stained glass windows and in the summer I sat outside under a large tree at the De Waterkant tearoom in the Westbroekpark.”

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For this summer Martina is looking for an outdoor area: “Somewhere near the hospitality industry, where you can sit quietly and sheltered. You should not be blown away or stared at by many passers-by. The concept remains the same both inside and outside, a moment for yourself in a special place. I myself am particularly interested in history and I therefore enjoy telling my clients something about the location. I like to surprise them every time with the chosen place.”

For the summer, Martina is thinking of a beach bar or a garden in one of the special courtyards in The Hague, for example, and for next winter perhaps the lighthouse at Scheveningen.

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