Excerpt from the educational video. Source: Uber, COC and MDRA. A cheerful driver who knows how to start a conversation and keep it going, making you feel safe and accepted. It was the main reason for Uber to make an educational video for their drivers together with Meldpunt Discriminatie Regio Amsterdam (MDRA) and COC Nederland. The video aims to inspire drivers to make an active contribution to the safety of a ride, regardless of origin, gender, religion and sexual orientation.
“Every day, drivers and passengers have many thousands of encounters through the Uber app. This often leads to special conversations and the most beautiful stories,” says Eveline Sijbrandij of Uber Nederland about the video. “We therefore continue to draw constant attention to acceptance and safety for passengers and drivers.” According to Freek Janssens, National Policy & Acquisition Coordinator at COC Netherlands, it is important that everyone feels safe in a taxi. “That’s why it’s good that there is now a video to show drivers how nice it is to have our colorful community in the car.” Jacintha Summerville, Discrimination Counselor at MDRA, agrees. “The great diversity of passengers and drivers requires us to give each other space and respect for differences, because everyone should be able to be themselves. Stay connected and start the conversation.” The education video has been shared with all drivers using the Uber app. Ride with Pride In addition to the education video, Uber also released the LGBTIQ+ media platform MEIJT in recent months. the video series ‘Ride with Pride’. In this, icons from the community tell about being yourself and feeling safe on the road, from the back seat of an Uber. The series can be viewed on the social channels of MEIJT..
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