Amaze Mobility’s MaaS app has been active throughout the Netherlands since October 2021. Where in the beginning the travel options consisted of TCA taxis, shared bicycles, shared cars and public transport and the focus was often on the consumer, new forms of mobility have now been added and it is a business product.

The Amaze app is one of seven MaaS pilots that initially focused on Amsterdam, and more specifically on the Zuidas. “Since October last year we have really become a separate entity and the app is available nationwide,” says Jennifer van Velze of Amaze Mobility. She states that it is still a consumer product, but has become a Business-to-Business (B2B) product in recent months. “We have made the app more attractive for the B2B market, for example for people with a mobility budget.”

Several companies have already joined Amaze. Amber and AutoBinck, among others. “Their staff uses our platform to plan their journey with shared transport. They open the app and immediately see the different providers available to them at that time. They also see in the app how much budget their employer has available. For each trip you can choose to pay yourself via iDeal or credit card or to take it out of the employer’s budget. These costs are passed on to the employer at the end of the month.”

New collaborations If when it comes to taxi transport, TCA in Amsterdam is fully integrated into the app. “We are happy with this offer and notice that it is being used, but not yet the numbers that we and TCA want,” says Van Velze. “People often know the route to the TCA channels themselves or encounter the taxis on the street. There is talk about how this transport can be made more attractive to book via our app.” At the same time, Amaze is also looking for a party that offers taxi transport on a national level and wants to join Amaze. “We have shown interest in certain parties such as Uber, but this company only wants the bookings and data flows to take place via their platform. On the other hand, we want full integration, which makes cooperation with this company impossible.”

Read also: These motives have travelers to use a MaaS app

In addition to the forms of mobility that were offered in the app from the start, other collaborations have also been established with other providers such as the scooter-sharing companies Check and Felyx, which are mainly located in Amsterdam. located. “The demand for shared scooters is high in the cities. With this addition, the offer is even more complete.” The possibilities with shared scooters in other cities, such as in Utrecht, are also being looked at. “However, there are other suppliers there and different rules apply in the field of parking. There are therefore quite a few factors that come with such a new collaboration.”

Full integration What distinguishes the Amaze app from other mobility apps, according to Van Velze, is that all providers are fully integrated in the app. “No deep links, but full integration. The app is accessible to everyone and suitable for both business and private use. This is not the case with all providers.” Finally, Van Velze states that the national orientation makes the app unique. “And we are not affiliated with one transport company or club that determines what we do, but a really separate entity that develops independently and moves in the market.”

Her hope for the future is that the Amaze app develops even more raison d’être and gets bigger. “It’s a chicken-and-egg story. If we offer more types of transport and the app is used more, more shared transport can also be added. And the more shared transport, the more the weather is used and the more accessible the app becomes.”

Read also: ‘Taxi indispensable link in MaaS, but there is still work to be done’

Comments are closed.