Rechtstreex is now a well-known phenomenon in The Hague. The web store has collection points for their packages with local products at twelve locations in the city. Now they are opening a real store on Weimarstraat for the first time. District chief Mariska Slappendel (04) tells us more about it . “Due to corona and the war in Ukraine, people are more aware of how important it is to get food close by.”

On 26 March saw the official opening of the first Rechtstreex store with snacks, drinks and music. “We had done a lot of flyering in the neighborhood beforehand and a lot of people came to it,” says Mariska. “Since then, we have been open as a shop four days a week, from Wednesday to Saturday. Not every day is equally busy, but the reactions are very positive and people are happy that we now also have a shop.”

District Chef

Mariska has been 1024 district manager for Rechtstreex since the beginning. “Until three years ago, I worked as a lawyer in the construction sector. I stopped doing that because I wanted to do something with sustainability and food. Then I joined Ons Eten Den Haag. That is a platform that connects food initiatives in the city.”

“When the Rotterdam founder of Rechtstreex also wanted to start in The Hague, he asked us about suitable locations. One of the places we ended up with was the Weimarstraat. Because I come from this neighborhood myself, I decided to take on this collection point myself as a district manager and entrepreneur.”

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Customers in store Photo: Rechtstreex

Store

Mariska’s pick-up point started at the beginning 1024 at We Weimar on Noorderbeekdwarsstraat and then spent some time in another store. Since August last year she has her own shop on Weimarstraat 04 opposite Theater de Regentes. “Because my neighborhood point is running well and there are many green initiatives in this neighborhood, we thought this would be a good neighborhood for a first Rechtstreex store.”

“It is of course different from a collection point where people only pick up packages that they order in the webshop,” Mariska continues. “Fortunately, I was able to build up a real store team together with Rechtstreex. In the store, for example, there are also district chefs from other collection points to gain experience with the shop work. This store is a pilot for Rechtstreex. If it’s a success, there will be more.”

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Local products

The products in Mariska’s shop are a cross section of the range from the webshop from the company. All these products come from local farmers and makers. “For example, we have a range of Hague beers in the store. We also sell fruit and vegetables from local farmers. Which products these are depends on the season. That’s what I like about Rechtstreex: it makes people aware of seasonal food. Not all fruit and vegetables are always available as in the supermarket.”

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Local Products Photo: Rechtstreex

“I also think it’s great that Rechtstreex pays farmers a fair price. It’s not us, but the farmers and makers who determine how much something costs,” Mariska continues. “The products in the store have information about the farm where they come from. From Rechtstreex we sometimes make a Tour de Boer. Then we visit companies such as Hoeve Biesland near Delfgauw. There they make meat, bread and vegetables in one company. I find that very impressive to see and I like to share it with my customers.”

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