ProMedia, publisher of, among others, TaxiPro, OVPro, VerkeersNet and Automobiel Management, has acquired Mobility Media BV from MM Holding. Mobility Media is the publisher of Automotive, Automotive-online.nl, Jobmotive, Fleet&Mobility, Bandenportaal and Autoschadeportaal and organizes events such as the National Automotive Congress, the largest independent congress in the automotive industry. The acquisition is retroactive to January 1 2022.

CEO Joan Blaas of ProMedia is pleased with the acquisition of the titles from Mobility Media. “Automotive is a leading title in the Dutch car industry. It celebrated its 25 anniversary last year and has proven to be an authority in the industry. Fleet&Mobility is highly regarded by fleet and mobility managers. I am therefore proud that we can add these titles to our portfolio and that the employees of Mobility Media are now part of ProMedia. Our ambition is to be the largest and above all the most relevant publisher of trade magazines in mobility: from transport and maritime to public transport and automotive. We have taken an important step in this with this acquisition.”

Scaling needed Conversely, ProMedia also has a lot to offer the professional titles offer, says Mobility Media director Jelle Heidstra. “We write every day about the importance of scale in the mobility industry, but the need is just as great in the publishing industry itself. In recent years we have succeeded in growing in quality, number of subscribers, titles and events. But in order to continue to offer subscribers, visitors and advertisers the experience and quality they are used to, increasing investments are needed. And that requires scale.”

All Mobility Media employees will be transferred to the new owner. Heidstra: “ProMedia quickly announced in the discussions that it would like to take the next steps with our people. That was also a condition for us. Under the wings of ProMedia, I expect that we will be able to further realize our growth ambitions.”

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