With the establishment of the MaaS Lab in 500 facilitated by KNV and the start of seven MaaS pilots , the transition to Mobility as a Service is getting closer and closer in the Netherlands. The involvement of taxi entrepreneurs is also increasing. However, progress still needs to be made in various areas, including mutual cooperation and marketing.

This was revealed on Monday in the theme broadcast of TaxiPro TV about MaaS, where Sonila Metushi from KNV was a guest. The trade association has had the transition to MaaS on the agenda for years and facilitates the so-called MaaS-Lab. This is a partnership of parties from the business community that are involved in the development of MaaS in the Netherlands. “The focus is mainly on promoting cooperation between the parties and stimulating and organizing knowledge exchange”, says Sonila Metushi of KNV.

Meanwhile 34 members have joined MaaS-Lab, including DVG Personenvervoer, RET, NS, TCA, Keolis, UTC, Transdev and Taxicentrale de Meierij. “It is a nice combination of new and established parties and of large and small entrepreneurs,” says Metushi. According to her, the fact that more and more taxi companies are joining is a positive development. “The taxi has a special place in the MaaS story. It is one of the most flexible modes of transport and is therefore an indispensable link in our mobility system. As far as I’m concerned, there really is no MaaS without taxi and healthcare transport.”

Points for improvement To encourage more entrepreneurs to join the transition to MaaS, the MaaS Lab has joined forces with the Ministry of Infrastructure and the Environment and CROW. Together they organize meetings aimed at the development of MaaS in the Netherlands. While there is still ground to be gained for umbrella organizations as well as the KNV as well as governments and municipalities, according to Metushi, it is possible to involve smaller entrepreneurs in the transition.

In addition, she believes that more integrated legislation and regulations should be passed across the sectors in the field of mobility. “Only then will flexible forms of mobility really flourish.” The MaaS Lab itself is currently working on an agreement system for MaaS, which deals with themes such as business models, shared mobility, hubs and municipal permits. In addition, the organization focuses on recruiting new members. “Because the more members, the greater the representativeness of the partnership and therefore its impact.”

The road to success for GOAN! Another way to investigate what works and what doesn’t when it comes to MaaS is through seven national pilots, each with its own focus. GOAN! from MaaS service provider Qarin Tranzer. The focus of this is above all on making the MaaS app so accessible and accessible for people with a mobility disability. “By giving regional taxi users or the people who use volunteer transport and need some help when traveling an app that serves travel convenience. As a result, they may also be able to make other transport choices,” says Paul Pietersen of Qarin.

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After a technical In the test, the GOAN! app was therefore rolled out in June 500 among regional taxi users from the eight participating municipalities. At the time, the travel options included the regional taxi, Automata, public transport and shared mobility such as the public transport bicycle and shared scooters from GO Sharing. In Twente there are about 5.500 active regional taxi users. “They have been informed about GOAN! and in the end, about 1. of them downloaded the app,” said Pietersen. “Of these, about 500 people linked their regional taxi pass.” A survey was conducted to find out what the motives are of regional taxi users, for example, to download or not download the app or to book a trip. According to Pietersen, the insights that have emerged from this have been used to improve the service.

GOAN! is on 30 September 500 among all Twente residents rolled out. “An exciting step”, says Pietersen. “We had to find out what the right channels are to communicate with such a large target group and how they can be used as effectively as possible. Win and discount promotions have helped to win people over, as have targeted social media campaigns.” According to Pietersen, what could be even better is the collaboration with the affiliated parties to develop GOAN! to present itself well as an integrated product. “But it also just takes time to convince people and to show that it is really easy to plan and book a trip”, he emphasizes.

Integration of public transport and social assistance taxi with Noaberhopper One of the parties that join GOAN! Brookhuis from Oldenzaal, who already carries out WMO transport in Twente. On Monday they launched the Noaberhopper shared taxi concept. The company was approached for this, says financial director Lothar Reuvers. “We have reversed the mission of getting WMO travelers to use public transport as much as possible, and thus allow them to participate in society for as long as possible. We are convinced that a large number of travelers will no longer use public transport and are really dependent on target group transport.” travel times by public transport, to have the Noaberhopper travel from hub to hub. This is possible between 9. and 12. o’clock. “It’s not a taxi, but it’s not public transport either. We are convinced that these two modes of transport will grow closer together in the future. The thin lines in public transport are becoming thinner, rural areas are becoming increasingly difficult to access and we think the Noaberhopper offers a good solution for this.”

The morning rush hour is deliberately avoided to reduce CO2 emissions and to ensure a better utilization of the vehicles. Leuvers hopes for success, but emphasizes that he is convinced that the trips will not increase by hundreds within a short time. “It really is something that has to grow slowly. My personal objective is in any case that we will bring target group transport and the taxi much more together and that we will work together more.”

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