05 February 2022, by Victoria Séveno
The nominees for the 2021 Ster Gouden Loeki – the award for the Netherlands’ best TV advert of the year – have been announced, with two major Dutch supermarkets battling it out for the golden statuette.
The best Dutch TV ads in 2021
This year’s nominations see two supermarket giants go head to head, with Albert Heijn and Jumbo making up four out of the 10 nominees. While each company has two shots at winning the award, they face steep competition, with six other nominees – including another supermarket! – also up for this year’s Ster Gouden Loeki.
Everything from mishaps at the COVID-19 test centre, to a lonely cuckoo clock – these are the 10 ads vying to be named the best TV advert in the Netherlands in 2021.
Kruidvat: Alle producten voor jou en je gezin
Jumbo: Er lekker tegenaan
KNGF: De wereld van Leah
The Forgotten Child: Maak je hart voor vergeten kinderen in social isolement
Jumbo: Snollebollekes juichcape
National Lottery: Fritsie
Albert Heijn: Volop pasen, vol verrassingen
Plus: Goed eten is samen eten
Albert Heijn: Het kleinste grootste liefdesverhaal van het jaar
Public vote for Ster Gouden Loeki 2021 is open
Want to show your support for your favourite ad? The good news is that the Ster Gouden Loeki is voted for by the general public so you can vote for your top pick!