There are different ways in which tasks and roles can be divided in target group transport. One of these is according to the model with a separate ride assumption, also called the call center model. Forseti investigated in which cases this offers advantages.
This model is often confused with the directing model. The difference, however, is that with the model with a separate journey assumption, the carrier is fully responsible for the planning and execution of the transport. Only accepting the journeys via the telephone or a digital booking platform is done by another party.
The strength of this model, according to Forseti, is that it has the positive qualities of an ‘all-in contract’ with the option of working with multiple parcels, and thus multiple carriers. With a large transport volume, the transport can therefore be distributed well. According to them, this model has no added value for transport that is carried out in fixed routes, such as student transport and daytime transport. It would be beneficial for demand-dependent transport, such as WMO transport, where many separate bookings are made.
Opportunity to exchange rides In practice you often see with this model that different carriers are responsible for transport in their own part of the region. “The challenge then is to keep as many combinations between rides as possible. You cut this through if you divide an area into several parcels with different carriers who all plan their own transport,” says Forseti. To keep combinations possible, carriers must be given the opportunity to exchange rides if a better combination is possible by another carrier.
Volunteer transport or shared mobility Finally, according to Forseti, the interesting thing about the model with separate journey acceptance is that you have an operator who accepts all journeys without any interest in the execution. “This offers opportunities, for example, to include reservations for volunteer transport or shared mobility in the advice to the traveler. In due course, with the development of Mobility as a Service (MaaS), ride acceptance could also be transferred to MaaS service providers.”
Forseti is also investigating the model with passenger control. They will tell more about this in a later article.
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