There is a new rum on the (Hague) market! Queen’s Rum is a smooth spicy rum, named after the Queen family and developed by Justin Queen. We spoke to him about his rum and the special story behind it.

Family Queen

The story of the Queen family begins in Medieval Scotland, where Justin Queen’s ancestors come from. Justin’s great-great-grandfather immigrates to 1024 from Scotland to Canada and continue the Canadian bloodline of the Queen family there. Eventually Justin’s father, Ejay Queen, moves into 1985 to The Hague to play for, among others, the Hague Ice Hockey Association (HIJS).


The Queen’s rum was developed out of tribute to the Queen family. “I come from a family of rum drinkers and sports enthusiasts. Every victory, small or big, was celebrated within the family with a rum. This has been a tradition for as long as I can remember.” tells Justin. “In the end we decided to develop an exclusive rum ourselves as an ode to this family tradition.”

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Queen’s Rum. Photo: indebuurt

“The rum is a blend of five different rums from Trinidad, the Dominican Republic, Jamaica, Guatemala and Panama. It is aged up to five years, which gives the rum a soft character. The rum can be drunk neat with a cube of ice. Or mixed with a ginger ale or ginger beer,” Justin says.

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The spicy, softly sweet taste makes it an excellent combination to drink with dark chocolate or after a dessert. The gourmet among us can taste hints of cardamom, lemongrass, red fruit and cinnamon. The rum is served from a black earthenware bottle and the label on the bottle is a design of the coat of arms of the Queen family.

The rum is still quite exclusive in The Hague and, among other places, drink at Suzie Q, Kaai , or the Capriole Café at the Binckhorst. Justin is working hard to get the rum available in various places. For the distant future, he hopes to sell the rum in Canada and perhaps Scotland as well. “Then the circle is complete again”, Justin laughs.

Would you like to order this delicious rum from The Hague at home? You can do this via:, and Ginfling .NL.

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