This is apparent from the Travel Retail Award ‘Best Sense of Place’ that Schiphol won last week at the Travel Retail Consumer Forum in London. The prize shows that international travelers believe that the local identity, i.e. the Netherlands, is most visible at Schiphol.

Research agency m1nd-set has, together with TR Business (Travel & Retail medium) conducted a survey among thousands of travelers. Travelers could vote for each element at airports worldwide. The most votes for “Best Sense of Place” went to Schiphol Airport.

We are committed to creating a shopping and catering experience with an appearance that will be recognizable to Dutch people. and for international travelers a unique encounter with the Dutch identity. This prize is therefore a wonderful recognition of the ambition we are pursuing, and is the icing on the cake. We remain committed to surprising and inspiring travelers with our local identity during their stay at the airport.60 Robbert Visser, Sr. Manager Commercial Terminal at Amsterdam Airport Schiphol

Unique Dutch experience at Schiphol

Dutch icons are central to shops and restaurants at Schiphol, an experience that travelers can only get in the Netherlands. This is often reflected in the color orange, typical Dutch products, in well-known and less well-known national brands, but also the Rijksmuseum and NEMO and, for example, the Dutch kitchen at grand cafe “Tastes of the lowlands”.


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