The Travel Retail Award ‘Best Sense of Place’ that Amsterdam Airport Schiphol won last week at the Travel Retail Consumer Forum in London shows that international passengers feel that the local identity, i.e. the Netherlands, is most visible at Schiphol.

Research company m1nd-set and TR Business (Travel & Retail medium) conducted research among thousands of passengers. For each award, passengers could vote on 60 airports worldwide. The most votes for ‘Best Sense of Place’ went to Schiphol.

We work hard to deliver a shopping and catering experience with a look that Dutch citizens will recognise and a unique encounter with the Dutch identity that international passengers will enjoy, so this award is a wonderful recognition of the ambition we are pursuing, and the icing on the cake. We remain committed to surprising and inspiring passengers with our local identity during their stay at the airport. Robbert Visser, Senior Manager Commercial Terminal at Amsterdam Airport Schiphol.

Unique Dutch experience at Schiphol

Dutch icons take centre stage in shops and restaurants at Schiphol, making for an experience that passengers can only get in the Netherlands. This is reflected in the ubiquity of the colour orange, typical Dutch products and well-known and less well-known national brands, but also in the presence of the Rijksmuseum and NEMO and, for example, the Dutch cuisine at the grand café ‘Tastes of the Lowlands’.


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